Sonys Strategy Towards the Music Industry Essay - 1733 Words

Introduction: The apparent Apparent? Is it or isnt it? Do you have an opinion? -Christopher Thacker 3/15/10 10:35 PM problem with Sony Music Entertainment is that they It not they. -Christopher Thacker 3/15/10 10:36 PM are not planning anything to advance in the new digital music world. Many former CD buyers are now easily downloading music online from Sonys competitors and illegal downloading sites. Also, Sonys record label is practically unknown to the public, whether people own its music or not. Says who? Is this according to your research? -Christopher Thacker 3/15/10 10:36 PM We have done research on the recent conditions of the company as well as the online music industry to find examples of the publics shift†¦show more content†¦At the beginning of 2009, 65 percent of purchases in the music market was still attributed to CD sales (Whitney, 2009). On the other hand, our other research has shown strong predictions that CD purchases will continue to steadily decline in the future. This means that Sony needs to find other ways to sell their music. Sony has had many opportunities to tap into the online music market, but they dont seem aggressive enough in their attempts to become a strong competitor. One year ago, Sony partnered up with Wind-Up Records with an ambition to stimulate their online sales with computers and mobile phones (Digital Deal Expands Long-term Pertnership, 2009). This would allow them to compete with iTunes and the iPhone made by Apple. It has been over a year since that partnership was formed, and there is no indication of anything like that happening anytime soon. Furthermore, HP computers will soon include a European digital music software and they want to distribute Sonys music since they are one of the largest record labels in the world. Their computers account for almost twenty percent of the international PC market, which would be a great digital outlet for Sonys music (HP signs deal to take on iTunes, 2010) Review APA citations. -Christopher Thacker 3/15/10 10:37 PM . But again, there have been no indications of those plans progressing into anything. The operations may take a while, but Sony needs to actShow MoreRelatedCorporate Strategy1297 Words   |  6 Pagesinto Sony Travel Service and also became an importer to sports equipment and luxury goods. 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